Founded in 2010, United by Blue has been a brand with a simple mission - to bring people together and leave our planet better than when we got here. And since our founding, we've managed to bring people together both through community cleanups and in larger scale projects to clean up nearly 6 MILLION lbs of ocean-bound plastics and other garbage, all funded by our sale of products made with recycled, new, and more Earth friendly materials wherever possible.

In 2025 we launched the Waves of Change Foundation under fiscal sponsorship from Social Good Fund in order to further our mission and provide our community with more ways to support the mission, with 100% of all donated funds (less the fees that Social Good Fund charges to administer the 501(c)) going to support our clean-up efforts.

Because there has never been a more urgent time to remove and prevent plastics from entering our waterways. Together, we can make an bigger impact. And because we are all - no mater where you live, no matter what you believe - united by the water that sustains us.